Archive
Welcome to the Archive, our digital time machine for all the stories, interviews, and features we’ve published since day one. It’s the place to dig into our oldest takes, rediscover hidden gems, and see how our thinking (and the fashion world) has evolved over time.
Think of it as your curiosity booster: by exploring the past, you get the full picture and a little extra context, so our newest stories hit even harder. Whether you’re here to nostalgia-scroll, fact-check, or just soak in the drama and brilliance of past trends, the Archive is your go-to playground for staying curious, informed, and entertained.
Icons, Innovation, and Firsts
After a brief pause, the industry reminded us why we watch, read, and follow every move. From awards honoring iconic women to groundbreaking collaborations, there is a pulse that keeps the world of style exciting and unpredictable.
Flip-Flops: More Than Summer Shoes
The pavement is almost too hot to touch. Somewhere between a café table and a boutique window, a woman’s Havaianas flip-flops slap softly against her heels, the rhythm only interrupted when she pauses to check her phone. Across the street, a model in leather slides exits a runway rehearsal, looking effortlessly polished. Meanwhile, a vendor stacks towers of plastic thongs like candy on a quiet beach in Rio. Humble, inexpensive, and sometimes controversial, flip-flops carry stories that extend far beyond sand and sea. They reveal more about taste, class, politics, and environmental issues than you might expect, and by 2025, they are just as likely to be seen on the runway as they are at the corner shop.
Bad Bunny’s Gender-Fluid Looks: Trend or Timeless?
Bad Bunny isn’t the first global music star to wear a skirt. He isn’t the only man to walk in pearls or paint his nails in glossy pinks. But when a Puerto Rican reggaetón icon, built from the sounds of perreo and steeped in the bravado of Latinx masculinity, steps into traditionally “feminine” clothing, it doesn’t just make a fashion statement. It cracks something open.
Lewis Hamilton: Fashion Icon Redefining Black Excellence on and off the Grid
He is the most successful driver in Formula 1 history, with seven World Championships and more pole positions than anyone else. But Lewis Hamilton’s real revolution isn’t measured only in seconds or laps, it’s in how he’s visibly and viscerally changed the face of power, privilege, and presence, both on the track and on the red carpet.
The Phoebe Philo Effect: Feminist Minimalism and Its Continued Influence on Fashion
Phoebe Philo quietly revolutionised luxury fashion. In an industry that often valued spectacle or sex appeal, she offered something different: clothes designed by women, for women, with intelligence, simplicity and purpose. Her tenure at Chloé and Céline gave us no trend cycles but timeless uniforms of self respect. She taught the fashion world that power can be understated, and feminist thought can be worn on a sleeve.
Black Models, White Runways: Visibility vs. Inclusion
Black models have never been more visible in fashion. You see them gracing the covers of major magazines, starring in luxury brand campaigns, and walking on the biggest runways from New York to Milan. The visuals say progress, the presence feels overdue. And yet, many are beginning to ask: is this true inclusion or just strategic optics?
The Rise of Jacquemus: From French Countryside to Global Influence
In a world where fashion often roars for attention, Jacquemus whispers and somehow, that whisper echoes across the globe.
With linen skirts flowing in lavender fields, handbags barely big enough for a metro ticket, and shows staged in the golden light of Provence, Simon Porte Jacquemus has done what few designers can: he’s created a brand that feels less like a label and more like a memory. A feeling. A sun-kissed dream.