Archive
Welcome to the Archive, our digital time machine for all the stories, interviews, and features we’ve published since day one. It’s the place to dig into our oldest takes, rediscover hidden gems, and see how our thinking (and the fashion world) has evolved over time.
Think of it as your curiosity booster: by exploring the past, you get the full picture and a little extra context, so our newest stories hit even harder. Whether you’re here to nostalgia-scroll, fact-check, or just soak in the drama and brilliance of past trends, the Archive is your go-to playground for staying curious, informed, and entertained.
Princess Diana: The People’s Princess of Streetwear
A woman in an oversized navy blazer steps out of a London taxi. On her feet, she wears white trainers just enough to look lived-in. In her hand, she holds a simple leather tote big enough for daily errands. The camera's flash, and the image is instantly everywhere. It was Princess Diana in the early 1990s, yet the silhouette could easily pass for a fashion editor at Paris Fashion Week today.
The Phoebe Philo Effect: Feminist Minimalism and Its Continued Influence on Fashion
Phoebe Philo quietly revolutionised luxury fashion. In an industry that often valued spectacle or sex appeal, she offered something different: clothes designed by women, for women, with intelligence, simplicity and purpose. Her tenure at Chloé and Céline gave us no trend cycles but timeless uniforms of self respect. She taught the fashion world that power can be understated, and feminist thought can be worn on a sleeve.
The Rise of Jacquemus: From French Countryside to Global Influence
In a world where fashion often roars for attention, Jacquemus whispers and somehow, that whisper echoes across the globe.
With linen skirts flowing in lavender fields, handbags barely big enough for a metro ticket, and shows staged in the golden light of Provence, Simon Porte Jacquemus has done what few designers can: he’s created a brand that feels less like a label and more like a memory. A feeling. A sun-kissed dream.
Icons of Style: The People Who Shaped Fashion Then and Now
Fashion has always been more than just clothes: it’s language, expression, rebellion, elegance, identity, and sometimes, all at once. A fashion icon is someone who doesn’t just follow trends, they set them. They don’t wear clothes; they own them. But more than what they wear, it’s how they wear it, what they represent, and the cultural ripple effect they create.