Who is the It Girl? Since the dawn of the digital age, it seems anyone with a Canon G7X and a "cool girl" aesthetic can call themselves an It Girl. It's easy: if you have a recognizable style, thousands of young women look up to you. But if we go back a few decades, when we still had stacks of magazines and MTV, the It Girl was chosen based on personality, media attention, originality, and looks. Think Paris Hilton, Nicole Richie, Hilary Duff, or Lauren Conrad. They set the trends.

The name Hadid is synonymous with heroic actions: fighting for the Palestinian people, advocating for social causes, and championing human rights. The Hadid sisters transform traditional fashion campaigns into engaging digital experiences that resonate with younger audiences. Their influence surpasses print advertising, as they share their stories on TikTok and connect with Gen Z. With a combined Instagram following of 137.6 million, they raise the question: how do Gigi and Bella define fashion campaigns in the digital age?