Archive
Welcome to the Archive, our digital time machine for all the stories, interviews, and features we’ve published since day one. It’s the place to dig into our oldest takes, rediscover hidden gems, and see how our thinking (and the fashion world) has evolved over time.
Think of it as your curiosity booster: by exploring the past, you get the full picture and a little extra context, so our newest stories hit even harder. Whether you’re here to nostalgia-scroll, fact-check, or just soak in the drama and brilliance of past trends, the Archive is your go-to playground for staying curious, informed, and entertained.
How Tennis Shapes Fashion from Wimbledon to Roland Garros
The summer sun beats down on a packed Wimbledon and US Open crowd. Crisp whites glimmer on the court as players serve with precise elegance, while fashion editors discreetly note the audience’s outfits. Straw hats, pleated skirts, and pastel dresses float among the spectators, mingling tradition with modern flair. But beyond the matches, a question lingers: how did tennis, a sport steeped in etiquette and history, transform into a significant force in seasonal fashion? From Serena Williams’ bold statement ensembles with Puma to Rafael Nadal’s sleek Nike collaborations, the sport has become a stage for athletic performance and sartorial influence. Tennis courts are now as much about looks as they are about points, inspiring collections that crossover into everyday wardrobes.
Icons, Innovation, and Firsts
After a brief pause, the industry reminded us why we watch, read, and follow every move. From awards honoring iconic women to groundbreaking collaborations, there is a pulse that keeps the world of style exciting and unpredictable.
The Keffiyeh’s Journey from Heritage to Runway
Flashbulbs erupt in Cannes as Bella Hadid appears in a flowing archival dress stitched from keffiyeh fabric. A few weeks later, at Copenhagen Fashion Week, a student in sneakers loosely ties the same patterned scarf around their neck: two very different stages, one shared garment. The keffiyeh has moved far beyond its origins as protective headwear. It is a symbol, a statement, and a provocation, depending on who you ask. So how did a square of fabric woven with fishnet grids and olive-leaf motifs become one of the most charged fashion items in 2025? And what does wearing it mean in the era of Instagram street style and political solidarity?
Flip-Flops: More Than Summer Shoes
The pavement is almost too hot to touch. Somewhere between a café table and a boutique window, a woman’s Havaianas flip-flops slap softly against her heels, the rhythm only interrupted when she pauses to check her phone. Across the street, a model in leather slides exits a runway rehearsal, looking effortlessly polished. Meanwhile, a vendor stacks towers of plastic thongs like candy on a quiet beach in Rio. Humble, inexpensive, and sometimes controversial, flip-flops carry stories that extend far beyond sand and sea. They reveal more about taste, class, politics, and environmental issues than you might expect, and by 2025, they are just as likely to be seen on the runway as they are at the corner shop.
Copenhagen Fashion Week 2025: August 4–8 Recap
Copenhagen has mastered the art of the quiet statement. There are no blaring theatrics, no unnecessary excess, just an assured voice that carries further each season. From 4 to 8 August 2025, the Danish capital once again proved why it has become one of fashion’s most closely watched cities, staging 44 shows and presentations that gracefully moved between heritage and freshness, concept and wearability.
Julie Kegels: From Antwerp to Alaïa
Julie Kegels entered quietly into a fashion world that often moves fast and shouts. There was no front-page frenzy, no viral moment, just presence, precision, and a body of work that speaks in volumes even when it whispers.
Bad Bunny’s Gender-Fluid Looks: Trend or Timeless?
Bad Bunny isn’t the first global music star to wear a skirt. He isn’t the only man to walk in pearls or paint his nails in glossy pinks. But when a Puerto Rican reggaetón icon, built from the sounds of perreo and steeped in the bravado of Latinx masculinity, steps into traditionally “feminine” clothing, it doesn’t just make a fashion statement. It cracks something open.
Lewis Hamilton: Fashion Icon Redefining Black Excellence on and off the Grid
He is the most successful driver in Formula 1 history, with seven World Championships and more pole positions than anyone else. But Lewis Hamilton’s real revolution isn’t measured only in seconds or laps, it’s in how he’s visibly and viscerally changed the face of power, privilege, and presence, both on the track and on the red carpet.
Ann Demeulemeester: The Poet of Belgian Minimalism
Baroness Ann Demeulemeester, one of our time's most quietly influential designers, built a world of style between shadow and light. A founding member of the Antwerp Six, she helped rewrite what it meant to be a fashion designer in the 1980s and redefined what elegance could look like for decades after.
Her work aims to understand restraint, poetry, melancholy, and emotional intensity, all dressed in black without raising their voices. This isn’t a story about trends. It’s a story about intention.
Digital Detox: What Happens When You Log Off for a Week
It started on a random Sunday evening in 2024. In my dark room, nestled under my warm covers, I closed 12 tabs full of information about culture, music, and fashion. Thoughts played with my sleep, and my eyes shut every five seconds, a sign to put down my laptop, blanket over my head, and drift off to dreamland. I couldn't resist; my brain was in overdrive, and I had to finish everything. I wandered through the pins on Pinterest, saving outfits I would most likely never wear or recreate.