Who is the It Girl? Since the dawn of the digital age, it seems anyone with a Canon G7X and a "cool girl" aesthetic can call themselves an It Girl. It's easy: if you have a recognizable style, thousands of young women look up to you. But if we go back a few decades, when we still had stacks of magazines and MTV, the It Girl was chosen based on personality, media attention, originality, and looks. Think Paris Hilton, Nicole Richie, Hilary Duff, or Lauren Conrad. They set the trends.

According to a 2025 report from ZipDo, the median age of models in the international fashion industry is about 23, and about 15 percent of models under mainstream contracts are over 30. This is not a coincidence, but the result of an industry that consistently links youth to relevance, marketability, and beauty. As we, the consumers, age and diversify, fashion still reflects a narrow view in its representation. Brands have tried to reflect society in recent years, but these efforts have not always worked. The recent rise of older models and designs is not just a trend, but a response to growing social criticism. The real question is not whether fashion is changing, but why it has taken so long.

The name Hadid is synonymous with heroic actions: fighting for the Palestinian people, advocating for social causes, and championing human rights. The Hadid sisters transform traditional fashion campaigns into engaging digital experiences that resonate with younger audiences. Their influence surpasses print advertising, as they share their stories on TikTok and connect with Gen Z. With a combined Instagram following of 137.6 million, they raise the question: how do Gigi and Bella define fashion campaigns in the digital age?

This week, I was scrolling through Instagram, as usual, when I saw the same two photos of Oke Intunu and Emily Zirimis, taken at different times. They had shared a picture of their IDs at Condé Nast, accompanied by a poignant caption: The end of an era, we’ll miss you Teen Vogue. Not knowing what had happened, I started digging. Condé Nast announced it would merge Teen Vogue with Vogue.com. As a major fashion enthusiast, and with an older sister who used to buy magazines every Wednesday and subscribe to receive them, I realized that today’s youth no longer have magazines to escape reality, or sources tailored to their interests an

After a brief pause, the industry reminded us why we watch, read, and follow every move. From awards honoring iconic women to groundbreaking collaborations, there is a pulse that keeps the world of style exciting and unpredictable.