The name Hadid is synonymous with heroic actions: fighting for the Palestinian people, advocating for social causes, and championing human rights. The Hadid sisters transform traditional fashion campaigns into engaging digital experiences that resonate with younger audiences. Their influence surpasses print advertising, as they share their stories on TikTok and connect with Gen Z. With a combined Instagram following of 137.6 million, they raise the question: how do Gigi and Bella define fashion campaigns in the digital age?

Forget the glossy still life of a handbag against a white backdrop. In 2025, fashion’s most powerful campaigns look more like cinema than catalogues. Gucci releases multi-episode films directed by auteurs. Chanel treats its perfumes and ready-to-wear like characters in a movie. Loewe creates intimate portraits of makers and communities. Fashion no longer sells “just clothes.” It sells worlds, stories, and identities you can step into.