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The Story Behind the Look: How High-Fashion Campaigns Tell Bigger Stories
Forget the glossy still life of a handbag against a white backdrop. In 2025, fashion’s most powerful campaigns look more like cinema than catalogues. Gucci releases multi-episode films directed by auteurs. Chanel treats its perfumes and ready-to-wear like characters in a movie. Loewe creates intimate portraits of makers and communities. Fashion no longer sells “just clothes.” It sells worlds, stories, and identities you can step into.