Once upon a time, fashion’s most significant cultural moments came from glossy magazines and runway shows in Paris, Milan, and New York. Today, television holds equal power. In the streaming era, every outfit on screen can be paused, screenshot, dissected, and shared instantly across social media. Shows like Gossip Girl, Killing Eve, Emily in Paris, and Insecure don’t just reflect what’s in style; they create trends, sometimes faster and more decisively than any fashion week presentation.

Across three cities over nearly three weeks—London, Milan, and Paris—designers unveiled their Spring/Summer 2026 collections. These cities remain the epicenters of fashion, where creativity is both celebrated and redefined. From H&M’s striking London takeover to Giorgio Armani’s final Milan show, and concluding in Paris with craft-driven houses, debut collections, and standout presentations, the season highlighted fashion’s dual pulse of innovation and homage. The European run proved that designers are unafraid to take risks. As Paris continues, the energy suggests a surge of creative momentum.

A woman in an oversized navy blazer steps out of a London taxi. On her feet, she wears white trainers just enough to look lived-in. In her hand, she holds a simple leather tote big enough for daily errands. The camera's flash, and the image is instantly everywhere. It was Princess Diana in the early 1990s, yet the silhouette could easily pass for a fashion editor at Paris Fashion Week today.

Forget the glossy still life of a handbag against a white backdrop. In 2025, fashion’s most powerful campaigns look more like cinema than catalogues. Gucci releases multi-episode films directed by auteurs. Chanel treats its perfumes and ready-to-wear like characters in a movie. Loewe creates intimate portraits of makers and communities. Fashion no longer sells “just clothes.” It sells worlds, stories, and identities you can step into.

At Copenhagen Fashion Week this August, editors and street photographers noticed something impossible to ignore: bags are getting bigger. On the runways, Ferragamo and Louis Vuitton sent out models with large clutches that demanded a two-hand hold, while in the front row, guests tucked oversized suede pouches beneath sharply tailored coats. The message was clear after years of pretending we could fit our lives into Jacquemus micro-minis; fashion has swung hard in the opposite direction. The oversized clutch has emerged as a trend and a cultural correction. It is practical, sculptural, and designed for a world that craves both beauty and function in equal measure.