The Keffiyeh’s Journey from Heritage to Runway

Flashbulbs erupt in Cannes as Bella Hadid appears in a flowing archival dress stitched from keffiyeh fabric. A few weeks later, at Copenhagen Fashion Week, a student in sneakers loosely ties the same patterned scarf around their neck: two very different stages, one shared garment. The keffiyeh has moved far beyond its origins as protective headwear. It is a symbol, a statement, and a provocation, depending on who you ask. So how did a square of fabric woven with fishnet grids and olive-leaf motifs become one of the most charged fashion items in 2025? And what does wearing it mean in the era of Instagram street style and political solidarity?